What Is The Power Of Social Media Marketing?

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The truth of the matter is that social media — when used strategically over a period of time — is the most powerful form of marketing and market research which the world has ever seen. This being said, it’s not a magic bean that grows overnight into business success. It’s a platform for real work. The art to social media marketing is knowing the best places to put that work in so that you get results and not just a load of annoying people who think they’re your friends.

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The impact of social media does not halt online. It is part of a much greater sphere of influence and – even though social media may at first create a certain buzz regarding a topic –  overall the power of social media marketing will create word of mouth advocacy.

It is generally accepted that social media marketing is an influential and commanding force which will assist the development of so many businesses every week, month and year. However, there are many factors to consider such as, a company’s time, objectives, outcome of putting out the wrong message on social media as well as the numerous risks involved.  Therefore a company should pragmatically consider their social media marketing strategy.

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How To Build A Rock-Solid Social Media Marketing Strategy

Establish SMART Objectives

Everything that you do online should align with clear objectives.  And each of these objective should support profound goals. Your goals can be broad and abstract, such as “enhance our brand”, however your objectives need to be S.M.A.R.T.:

  • SPECIFIC
  • MEASURABLE
  • ACHIEVABLE
  • RELEVANT
  • TIMELY

If you don’t have a crystal-clear vision of what you would like to accomplish, your efforts will probably be scattered as well as inefficient. However, with S.M.A.R.T. objectives in place, you will be able to refine your focus.

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Do A Social Media Marketing Audit

Before putting together a social media marketing strategy, it is necessary for you to take a long, hard look at your current social media presence.  That means assessing your current social media use and how it is working for you. The social media audit should do the following:

  • Identify your existing audience (in other words, who is connecting with you online)
  • Evaluate the quality as well as effectiveness of each platform, such as Facebook, LinkedIn and Twitter.
  • Compare your performance on the social media platforms with that of your competitors.
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