A holistic marketing approach looks at a business with all its connected components as a whole. Customers, employees, suppliers and the community at large are carefully considered. The strategy comprises of integrated
The internet is widely used for digital marketing – as a promotional tool, a distribution channel and sometimes as the product itself. But is marketing via social media platforms always
What started as a pretty normal year has turned into a nightmare, Marketing as the COVID-19 pandemic reared its ugly head to put an end to a decade’s worth of
From increased sales to improved brand awareness and SEO, social media marketing has certainly become a must-have in any marketing mix. Digital marketing is about reaching the right audience, at the right time, with
Latest The marketing of products or services which use digital technologies on the internet, via mobile phone applications, display advertising or any other digital means is known as digital marketing.
While we all have discovered the effects of the COVID-19 pandemic on our chosen business vocations and the daily time we previously spent in support of them, it’s become painfully