The truth of the matter is that social media — when used strategically over a period of time — is the most powerful form of marketing and market research which
Often with small teams that have marginal resources, non-profit organizations struggle with the challenges of creating awareness for raising funds as well as activating donors. These organizations are always in
Shifting into the digital arena is a brilliant way for you to complement your traditional marketing efforts. A cohesive digital marketing strategy is super important for any company which wants
Companies are being forced to network with consumers on a new level and are thus being held responsible for what they do in addition to their products. We are all
A holistic marketing approach looks at a business with all its connected components as a whole. Customers, employees, suppliers and the community at large are carefully considered. The strategy comprises of integrated
The internet is widely used for digital marketing – as a promotional tool, a distribution channel and sometimes as the product itself. But is marketing via social media platforms always
What started as a pretty normal year has turned into a nightmare, Marketing as the COVID-19 pandemic reared its ugly head to put an end to a decade’s worth of
From increased sales to improved brand awareness and SEO, social media marketing has certainly become a must-have in any marketing mix. Digital marketing is about reaching the right audience, at the right time, with
Latest The marketing of products or services which use digital technologies on the internet, via mobile phone applications, display advertising or any other digital means is known as digital marketing.
While we all have discovered the effects of the COVID-19 pandemic on our chosen business vocations and the daily time we previously spent in support of them, it’s become painfully