Apr 08

Write Successful Holiday Marketing Emails

It’s the holiday season, which means my inbox is filled with emails on emails all brimming with special offers. In the last two days, I’ve received close to 80 promotional

Apr 06

5 Reasons to Study: Accounting

They say “Money makes the world go ‘round”, and for that reason there will always be a need for people to manage that money. Having competent accounting skills allows you

Apr 03

10 Digital Marketing Strategies for E-Commerce

Digital There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in

Mar 24

9 of the Best Apps for Recruitment Marketing

Recruitment Your office hours may be 9-5 (ok, in theory) but the world of marketing is round the clock! In fact, it’s likely that candidates will be most active on your channels

Mar 23

COVID-19: An Online Marketing Survival Guide

COVID The stock market has been tumbling. In China, five million people lost their jobs during January and February. As of March 14th, 18% of American adults reported that they had been

Mar 19

6 Questions For Digital Marketing Success

A good digital strategy and integrated marketing plan are complicated. It’s overwhelming if you’re not familiar with the tactics and execution, but they make up two of the most important

Mar 17

6 Benefits of Digital over Traditional Marketing!

Traditional Marketing is extremely important for every business, as they want all the consumers to know about the brand. Digital Marketing is marketing that makes use of electronic devices like computers,

Mar 14

What is Viral Marketing? Is It a Viable Tactic

Viable is something of an enigma. We’ve all seen examples of it: Dove’s “Real Beauty Sketches” campaign, the “Squatty Potty” unicorn ad, or heck, even the “Selfies on iPhone X”

Mar 12

The Best Marketing Automation Software for 2020

Marketing automation is becoming an increasingly dominant force in the marketing industry today, with over 51% of businesses currently using it in some way. Automation in marketing takes many forms. You could