why video marketing is important on social media
Did you know that engagement rates on social media and emails go through the roof when they incorporate video elements? People want to consume content without much effort from their
Instagram can be a great place for marketers to stay up to date and find inspiration. We’ve rounded up our ten favorite Instagram accounts that are a must-follow to help
A broadcast medium such as radio can be very effective in reaching a key demographic. Because most radio stations are limited to a particular genre of music – such as
There are around 1 billion active users of Instagram, marketing and half of them use the social media platform on a daily basis. It’s no wonder that countless businesses and
As of the end of October 2019, digital there were approximately 4.48 billion people who used the Internet. Given the fact that there were 4.021 billion users in 2018, it
Digital PR performs well. It doesn’t just ‘perform’ – it works extremely well if you make use of it in the correct way. Digital PR only works well when it’s supported
A holistic marketing approach looks at a business with all its connected components as a whole. Customers, employees, suppliers and the community at large are carefully considered. The strategy comprises of integrated
Just like a newspaper, magazines have been significantly affected by the impact of the Internet. With so much information available nowadays online, advertisers, as well as readers, are accessing content on
The internet is widely used for digital marketing – as a promotional tool, a distribution channel and sometimes as the product itself. But is marketing via social media platforms always
What started as a pretty normal year has turned into a nightmare, Marketing as the COVID-19 pandemic reared its ugly head to put an end to a decade’s worth of