Digital Marketing Strategies for E- Commerce
E- Commerce There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and decide what to buy before they even reach your site.
With a vast digital landscape growing every day, here are 14 digital marketing strategies to help you capture your share of the $2.8 trillion annual online sales.
1) Boost Product Visualization
Consumers have come to expect access to just about any kind of information at any time. Not only that, but they’ve become very visual. Using exceptional product visualization allows you to quickly and effortlessly show off your products so consumers can look at the details without necessarily having to read about them.
Leverage tools that allow people to zoom in, spin your product for a 360° view, and add roll-over, pop-up info tools. If 3D technology is available, use it to increase engagement and enhance the shopping experience. According to Fourth Source, their customers reported an increase in sales by 25% to 30% when using 3D over flat imaging.
2) Add Video
Although not all products require video, if you’ve got something to show off, show it in action. HubSpot reported that 81% of consumers say video provides confidence in making purchases. If you can show how well your product slices and dices, people will understand what it does and why they need it.
3) Leverage Artificial Intelligence (AI)
AI can make a significant impact on your e-commerce sales. It has the ability to collect info and use it to accurately predict how a customer will react based on past behavior. Measurable metrics such as conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it.
You can gather data to provide the clues you need to improve your site and encourage conversions and loyalty. The better the experience for your customers, the more likely they will be to return, recommend your products, and provide positive reviews.
4) Cutting-Edge Product Filtering
The more products you offer, the more you require advanced product filtering. No one has time to search your site based on a convoluted inventory plan that doesn’t make sense to them. Instead, you have to provide them with the tools to shop on their terms and find what they need quickly.
Considering that 42% of major e-commerce sites are not using advanced filtering, you could gain by having the considerate site that enables customers to find what they need effortlessly. The more attributes you offer, the easier it is to shop.
5) Automate with Chatbots
Yes, this is AI, but it really deserves its own strategy. Chatbots may be the first point of contact that can make or break your customer experience. Being available to answer questions now, makes shopping so much easier. You can instantly resolve issues allowing them to make their way to the shopping cart.
These friendly little bots make it easy to converse with customers in a very human manner and, in turn, offer a personalized experience that can significantly influence purchases.Tags: 3D technology, product filtering, shopping cart