The Best Marketing Automation Software for 2020

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Marketing automation is becoming an increasingly dominant force in the marketing industry today, with over 51% of businesses currently using it in some way.

Automation in marketing takes many forms. You could be automating your onboarding sequence, an internal workflow, social media posts, ad campaigns — or pretty much anything else you could think of.

Marketing Automation

The landscape of marketing automation, however, can be pretty tricky to navigate. There seems to be no end to what we can automate in today’s day and age, so deciding where to start — and what software to start with — can be daunting.

On that note, we’ve rounded up some of the best marketing automation software to get you started:

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1. HubSpot

HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot’s free CRM. The combined effect of having all of your data and growth activity in one place can unleash tons of creative automation possibilities that would be difficult or impossible if you use separate tools.

2. Customer.io

Customer.io is a marketing platform for sending targeted and automated emails, push notifications, and SMS messages to engage and retain an audience. Harnessing real-time behavioral data and advanced segmentation across web and mobile channels, Customer.io empowers marketers to send contextually-relevant communication that creates a great customer experience leading to retention and conversion.

3. TapMango

TapMango is a fully branded loyalty solution offering the most advanced rewards program to retailers and restaurants. With TapMango you can engage customers with our powerful SMS/Email marketing, get new customers with our referral system and online review boost, increase revenue with flash sales and mobile ordering, seamlessly integrate with your POS and so much more. Paired with a world-class customer support team, TapMango is powering thousands of happy merchants.

4. CoSchedule

CoSchedule is a family of agile marketing products that will help you stay focused, deliver projects on time, and make your team happy.

5. Revealbot

Revealbot is an advanced automation tool for Facebook ads. With Revealbot, media buyers can profitably scale their campaigns while spending less time in the weeds on day-to-day ad account management.

6. Jumplead

Jumplead is a B2B marketing automation software platform designed to combine landing pages, email marketing, and CRM into one easy to use and affordable service. Marketing automation software can often be costly and complex, but Jumplead offers pricing tears that appeal to businesses of all sizes and prides itself on being easy-to-use.

7. Automizy

Automizy is an email marketing automation software that is designed to increase your open rates by giving you all the necessary tools to make your emails stand out in a crowded inbox. With this platform, you can create email automation, automatically resend campaigns to non-openers, save time with email templates and automation blueprints. Automizy also provides an email subject line tester so you can get scores for your subject lines before sending them.

8. Zalster

The Zalster platform is an ecosystem of optimization and automation tools for Facebook Ads, and is soon launching a cross-channel comparison tool with budget redistribution between Google and Facebook. It enables marketers to save time while increasing their performance, letting machine learning algorithms make data-driven decisions instead of humans making them based on gut feeling.

9. Prisync

Prisync is a competitor price tracking and dynamic pricing software that helps e-commerce companies make better pricing decisions. The platform tracks competitor prices and automatically adjusts your pricing based on what it sees, granting you total control over your positioning in the market.

10. Genoo

Genoo is a full-featured email marketing automation software solution for small and midsized businesses. They have deep integration with WordPress, landing page builder, the best inbox delivery across email service providers and marketing automation, and win awards for our customer service.

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11. DialogTech

DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone.

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