Author: Dwayne Jordan

Dec 29

A Beginner’s Guide To Digital Marketing

How go the SEO and PPC advertising efforts, Jeff? If our friend Jeff is new to the industry, digital he might have no idea what those two scary-looking acronyms mean.

Oct 09

First-Party Data Marketing: 3 Powerful Use Cases

Marketing has undergone a dramatic shift in its approach and implementation. Gone are the days when it was solely based on assumptions or speculations. Now, marketing is based on reliable

Sep 24

The 6 Easiest Marketing Tools for Beginners

When it comes to marketing, you want a whole arsenal of tools at your disposal, not just one. Each tool covers a different area and helps you meet a different

Aug 09

Effective eCommerce Marketing Strategies

The success of any business whether online or offline lies in a continuous flow of customers. Think of your online store similar to any other offline store in a supermarket.

Aug 06

How to design marketing communications for radio

A broadcast medium such as radio can be very effective in reaching a key demographic. Because most radio stations are limited to a particular genre of music – such as

Aug 03

Improve your Instagram marketing efforts in 2020

There are around 1 billion active users of Instagram, marketing and half of them use the social media platform on a daily basis. It’s no wonder that countless businesses and

Aug 03

Must-Have Digital Marketing Skills in 2020

As of the end of October 2019, digital there were approximately 4.48 billion people who used the Internet. Given the fact that there were  4.021 billion users in 2018, it

Jul 31

What are the steps in a digital PR campaign?

Digital PR performs well. It doesn’t just ‘perform’  – it works extremely well if you make use of it in the correct way. Digital PR only works well when it’s supported

Jul 29

What is a holistic marketing orientation?

A holistic marketing approach looks at a business with all its connected components as a whole. Customers, employees, suppliers and the community at large are carefully considered. The strategy comprises of integrated