Must-Have Digital Marketing Skills in 2020

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As of the end of October 2019, digital there were approximately 4.48 billion people who used the Internet. Given the fact that there were  4.021 billion users in 2018, it is certain that the number of Internet users will grow exponential year-on-year.

Digital

With the average South African spending over eight hours a day on the Internet, it’s clear that people’s habits are increasingly moving online. This means that in order for business to succeed in this digital age, it’s vital for them to have a digital marketing strategy which is backed by people with a solid digital marketing education.

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Social media marketing

With 2.65 billion social media users in 2018, a number which is predicted to rise to 3.1 billion in 2021, most businesses will find their target audience on social media.

This means that every single business out there will either need to have a social media marketer on their staff, outsource their social media marketing to an agency or (alternatively) the business owner must confidently know what they’re doing on social media. The reason for this is that they must be able to accurately pinpoint where the business’ audience is so that they are able to effectively market to them.

Search engine optimisation

With Google having become the veritable Yellow Pages of the 21st century, if you want your organisation to be found by likely customers, people need to be able to see you on the search engine powerhouse. The result is that you will be required to have a strong SEO strategy which you continuously review as well as update in order to make sure that the people who you want to find you, do so.

The practice of SEO will, in the next 12 months, be made more complicated thanks to voice search. This means that SEO professionals will be required to have a good foundation in the basics so that they can decide how to handle the additional complexity that voice search brings.

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Email marketing

Anyone who thought that email marketing is dead and buried is much mistaken. This medium of communication is still generally used among B2B marketers because they find that this channel is the highest converter of leads.

However, to properly use email as a marketing method, it is necessary to sensitively construct each email so that it doesn’t focus too much on marketing as well as that people feel they are being spammed.

Yes, consuming articles on the Internet regarding the various sides of digital marketing is without a doubt a beneficial practice; however, if you don’t have the necessary digital marketing education, you won’t get started in this exciting world!

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