The truth of the matter is that social media — when used strategically over a period of time — is the most powerful form of marketing and market research which
The world of marketing channels keeps on shifting as new innovations appear with every new communication medium. Today’s marketers are more prone to use digital marketing channels instead of sticking
Copy is the unsung hero of digital marketing. All too often, text is pushed by the wayside in favour of flashy images as well as fancy design trends. When push
People just love to interact with digital websites and applications which enable them to find quick answers in just a few steps. Put another way, people love to make use
Dominant firms are often stumped by disruptors coming from the bottom-end of the market. However, they can counter this is by ‘spinning-off’ a separate firm to take on the start-ups.
Maintaining ad and marketing spend, while understanding changes in consumers’ media and shopping habits, is key to building strong brands for the future. Many local businesses are uncertain about the
When it comes to marketing, you want a whole arsenal of tools at your disposal, not just one. Each tool covers a different area and helps you meet a different
Often with small teams that have marginal resources, non-profit organizations struggle with the challenges of creating awareness for raising funds as well as activating donors. These organizations are always in
Shifting into the digital arena is a brilliant way for you to complement your traditional marketing efforts. A cohesive digital marketing strategy is super important for any company which wants
Companies are being forced to network with consumers on a new level and are thus being held responsible for what they do in addition to their products. We are all