Marketing has undergone a dramatic shift in its approach and implementation. Gone are the days when it was solely based on assumptions or speculations. Now, marketing is based on reliable
When it comes to marketing, you want a whole arsenal of tools at your disposal, not just one. Each tool covers a different area and helps you meet a different
The success of any business whether online or offline lies in a continuous flow of customers. Think of your online store similar to any other offline store in a supermarket.
Instagram can be a great place for marketers to stay up to date and find inspiration. We’ve rounded up our ten favorite Instagram accounts that are a must-follow to help
A broadcast medium such as radio can be very effective in reaching a key demographic. Because most radio stations are limited to a particular genre of music – such as
There are around 1 billion active users of Instagram, marketing and half of them use the social media platform on a daily basis. It’s no wonder that countless businesses and
As of the end of October 2019, digital there were approximately 4.48 billion people who used the Internet. Given the fact that there were 4.021 billion users in 2018, it
Digital PR performs well. It doesn’t just ‘perform’ – it works extremely well if you make use of it in the correct way. Digital PR only works well when it’s supported
A holistic marketing approach looks at a business with all its connected components as a whole. Customers, employees, suppliers and the community at large are carefully considered. The strategy comprises of integrated
Just like a newspaper, magazines have been significantly affected by the impact of the Internet. With so much information available nowadays online, advertisers, as well as readers, are accessing content on