The world connects through the internet. Social media networks are present – front and center- in the lives of millions of people around the world. Social media marketing is speedily
Coined by Ron Popeil during the filming of a 1980’s infomercial for his Showtime Rotisserie, “set it and forget it” is an enduring advertising slogan that foretold the future of
One of the most common questions we get asked by people doing surveys is “How big should my sample size be?”. While there are many sample size calculators and statistical
A marketing strategy is almost like a living, breathing person. It’s continually changing as well as adjusting to the environment. It requires room to grow and evolve, and it isn’t
Did you know that the digital market spending is supposed to climb to $375 billion in this year? If you’re looking to break into this really promising field, you’ll want
The truth of the matter is that social media — when used strategically over a period of time — is the most powerful form of marketing and market research which
The world of marketing channels keeps on shifting as new innovations appear with every new communication medium. Today’s marketers are more prone to use digital marketing channels instead of sticking
Copy is the unsung hero of digital marketing. All too often, text is pushed by the wayside in favour of flashy images as well as fancy design trends. When push
People just love to interact with digital websites and applications which enable them to find quick answers in just a few steps. Put another way, people love to make use
Dominant firms are often stumped by disruptors coming from the bottom-end of the market. However, they can counter this is by ‘spinning-off’ a separate firm to take on the start-ups.